Process
Personal Training
learn anytime, anywhere with an online education platform developed by GGA.
Reading Material
Improve learning quality with pre-learning through online textbooks before watching VOD
Quiz
Review what you've learned earlier in the pre-learning materials and check your understanding of the background before watching VOD
VOD Lecture
Understand the professional's industrial insights, listen to examples of the field, and get closer to being a professional yourself.
Personal Assignment
Find answers to the questions with acquired knowledge and research
Group Training
Study in groups with students who has similar goals
Group Assignment
Study in groups with students who has similar goals
Mid-Feedback
Get feedback from experts about the assignemt and develop the content
Get feedback from experts about the assignemt and develop the content Group Presentation
Present what you've prepared with your team
Seminar
Build a network with experts through the seminar and listen to their advice
Group Presentation Feedback
Listen to the experts’ feedbacks on your team’s presentation
Lecturers from Gen.G
Listen to the lectures from Gen.G Esports
Lecturers from various esports industry
Listen to the lectures from other esports related firms
Curriculum
Chapters
Esports ecosystem
- 1. What is esports
- 2. Esports ecosystem
- 3. Esports league
- 4. Esports team business
- 5. Esports third parties
Chapters
Esports marketing
- 1. What is marketing
- 2. Community and contents marketing
- 3. Marketing trends
- 4. Esports marketing tools
- 5. Case studies
Chapters
Esports sponsorship
- 1. What is sponsorship
- 2. Sponsorship structure
- 3. Traditional sports vs esports
- 4. Purpose of sponsorship and its effects
- 5. Case studies
Jihoon Kim
Employed to KeSPA
I think the biggest strength of EMT program is lecturers and EMT's well-organized curriculum covered almost all areas of e-sports. It was most beneficial and helpful to overview the esports industry with the perspective of practitioners. They give you practical examples right from the field.
Sohee Park
Gen.G Marketing Intern
The practical and informative lectures Gen.G Esports experts helped me a lot. When I presented the team project, the experts in each field gave me specific feedback and sharp questions, which helped me realize what I could improve further.
