Gen.G Esports is the foremost esports organization to create a global esports network, connecting the U.S. and Asia. Ranked #6 in the 2019 Forbes list of the world’s most valuable esports companies, Gen.G is the only major organization that owns and operates top teams inthe world’s leading esports markets — China, South Korea, and the United States.
Its unique portfolio of teams, winners of 7 global championships to date, includes the Seoul Dynasty franchise of the Overwatch League; 2014 & 2017 League of Legends world champion teams in South Korea; the world’s top all-female Fortnite team, based in Los Angeles; and the NBA 2K League’s historic expansion franchise in Shanghai.
Gen.G is also the first major esports company to fully invest in scholastic esports education, committing to the mission of “helping young people get ahead through games.” Through initiatives such as the Gen.G Elite Esports Academy, the first accredited international scholastic esports program, and collegiate partnerships with influential institutions such as the University of Pennsylvania and the University of Kentucky, Gen.G is at the forefront of paving opportunities for youth to take their passion for gaming and esports to pursue successful futures.
Gen.G Global Academy Building
In addition to the Gen.G Esports HQs in the United States, China, and Korea, Gen.G launched in the summer of 2020 a standalone location devoted to esports education. Minutes away from the Gen.G Seoul HQ, the center houses a cafeteria/events space, staff office, SCRIM space, meeting rooms, and multiple classrooms. Equipped with state-of-the-art equipment and gaming stations, the center was created for students to train, explore, and grow as esports scholars and athletes to become the next generation of leaders to shape the industry to an ever brighter future.
ABOUT GEN.G GLOBAL ACADEMY
Offering gaming, esports,
and technology-driven education and experiences
with global implications.
Chris Park is CEO of Gen.G, a global esports organization. Based in Los Angeles, Seoul, and Shanghai, Gen.G owns and operates top esports teams that have won 6 world championships in the company’s first two years. Gen.G also owns and operates innovative gaming programs, including the Gen.G Elite Esports Academy and the #TeamBumble platform for the empowerment of women in gaming.
Before joining Gen.G, Chris served most recently as Executive Vice President, Product & Marketing for Major League Baseball. There he managed digital product development, marketing, and international business operations for MLB. Chris has worked for Facebook and McKinsey & Co., and clerked for Judge Stephen F. Williams on the U.S. Court of Appeals for the D.C. Circuit.
Chris is a graduate of Harvard College and Harvard Law School, both magna cum laude. He also serves on the Board of Directors for the Korean American Community. Foundation. He lives in New Jersey with his wife and daughter.
President, Gen.G Global Academy
Most recently, Guan was head of Business Unit Group Class at VIPKID, one of world’s highest valued education technology startups. Guan joined VIPKID in 2016 to drive innovations and new business incubation. He then went on to build a new innovative product line and business, and built up a full fledged organization including R&D, operations, sales, and customer service. Under Guan’s leadership, the business grew rapidly to become the biggest group class tutoring service in scale in China, and attained the highest retention/renewal rates in the industry.
Prior to joining VIPKID, Guan had a number of stints – as entrepreneur, and product leader in online and education enterprises. He was the founder and CEO of Seed – backed by Sinovation Ventures, and was selected as one of the top startups by ChinaBang Awards in 2015, and featured by Apple as best new app. Between 2011-2014, Guan was the global product lead for EF English Live, the world leading online platform for English learning for adults, powered by EF Education First.
Guan holds a Master of Science degree in Engineering from the Royal Institute of Technology. Guan has always worked in a cross cultural setting, and lived in five different countries. He speaks Chinese, English, and Swedish fluently.
Martin E. Kim
Vice President, Strategic Partnerships
Martin Kim heads strategic partnerships for Gen.G Esports, a top tier global esports organization with operations in the U.S., China and Korea. He focuses on value-adding partnerships as well as cross-over marketing projects.
Prior to esports, Martin spent eight years in pro sports working for the LA Dodgers Major League Baseball in multiple capacities including corporate partnerships, Asia-marketing, global events, and player management. While working in baseball, he published a book related to Korean baseball players crossing over and received a national recognition award from the Korean Ministry of Sports Culture in 2017.
Martin was born in Argentina, grew up in Philadelphia, and graduated from the George Washington University. He lives in LA with his wife Jane, and their son Clayton.
Joseph H. Baek
Executive Director, Education Initiatives
Joseph Baek currently manages the education initiatives at Gen.G Korea, being one of the lead architects of Gen.G Elite Esports Academy (GEEA), the world’s first international education institution to offer a diploma-granting program integrating esports education and training. He has also developed and continues to manage other educational programs such as After School and partnership programs under the umbrella of Gen.G Global Academy.
Prior to Gen.G, Joseph served as the founder and general manager of Verisea Trading, an online retail business. He was also the founder and director of GO Learning Center, a K-12 academy specializing in alternative education and test prep based in Blue Bell, Pennsylvania and Cherry Hill, New Jersey. He has also continued to work in various capacities in the education industry for over a decade, ever searching for ways to improve educational outcomes.
Joseph completed his undergraduate studies at Johns Hopkins University and a post-baccalaureate at University of Pennsylvania. He now lives in Seoul, Korea with his wife and daughter.